Indian handicrafts are more than just beautiful objects. They carry heritage, history, and the touch of real people. From the colorful Meenakari boxes of Rajasthan to the soft woven fabrics of the Northeast, each item tells a story passed down through generations.
At Boontoon, we don’t just sell gifts—we celebrate tradition. Behind every handcrafted piece is strong government support. In fact, these efforts are helping artisans grow and succeed in today’s modern world.
How the Government Is Reviving Indian Handicrafts
1. National Handicrafts Development Programme (NHDP)
This is one of the most important schemes for artisans. It helps in many ways:
- Offers training in skills and design
- Provides marketing help through fairs and online platforms
- Builds clusters with shared tools and spaces
- Supports research to save dying crafts and encourage eco-friendly innovation
As a result, artisans can keep their traditions alive while adapting to modern needs.
2. Comprehensive Handicrafts Cluster Development Scheme
This scheme focuses on creating shared spaces where artisans can work and grow together. For example:
- Common studios
- Testing labs
- Workspaces with modern tools
Therefore, communities can scale their output and compete both locally and globally.
3. Technology & Infrastructure Support Scheme
Permanent spaces such as urban haats (markets), craft museums, and training centers are being set up. These serve as hubs for artisans to sell, learn, and showcase their talent.
Helping Handicrafts Go Global
RoSCTL & RoDTEP Schemes
These programs help Indian products compete in global markets. Specifically, they offer tax rebates that:
- Make prices competitive abroad
- Allow artisans to reinvest more in their businesses
Consequently, exports can grow sustainably.
Production Linked Incentive (PLI) for Handicrafts (Proposed)
Currently, PLI applies mostly to large manufacturers. However, there is strong advocacy to include handicrafts. If approved, this would lead to more exports, innovation, and income.
PM Vishwakarma Yojana: Supporting Traditional Trades
This scheme covers 18 old artisan trades, like potters and blacksmiths. It offers:
- Financial help
- Toolkits
- Free training
- Government ID cards
Interestingly, over 2,400 artisans in Chandigarh have already joined the program. As a result, they now enjoy better earnings and recognition.
Institutions That Support Artisans
Khadi & Village Industries Commission (KVIC)
KVIC, under the MSME Ministry, helps artisans with:
- Subsidies on loans
- Access to raw materials
- Support for online sales
- Sales rebates
Ultimately, this boosts local crafts and village economies.
One District One Product (ODOP)
This program turns each district into a craft hub. Take Prayagraj, for example: its jute jewelry artisans now earn ₹15–19 lakh per year thanks to mentorship and digital tools.
Awards That Honor Craft Excellence
The government also celebrates top artisans with awards like:
- Sant Kabir Award (for weavers)
- Shilp Guru Award (for lifetime work)
- National Master Craftsman Award (for innovation in tradition)
These awards not only reward talent—they inspire the next generation.
Impact You Can See
From Rajasthan to the Northeast, these programs are changing lives. For instance:
- Artisans are creating new designs with help from IICD, Jaipur
- Digital platforms help them sell directly
- Women and rural youth are earning more
Boontoon’s Role in This Journey
At Boontoon, we work with artisans supported by these initiatives. This means every product you buy is more than a gift—it’s a story of transformation.
Whether it’s a wedding return gift or a Diwali hamper, your purchase:
- Sustains culture
- Builds dreams
- And supports India’s creative legacy
What’s Next for Handicrafts in India?
Looking ahead, we need to:
- Provide better digital marketing and design training
- Promote fair trade practices
- Strengthen export incentives across the supply chain
In other words, the future is full of opportunity.
Conclusion
Government initiatives have revived India’s craft sector. Artisans now have access to training, tools, and platforms to grow. Above all, they now have visibility and respect.
So next time you shop at Boontoon, know this:
You’re not just buying a gift.
You’re helping preserve tradition, empower talent, and shape the future.
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